newstraining

Skills for journalists in print and digital media

Building a news brand with social media

leave a comment »

Mandy Jenkins was a social media editor at TBD.com until the hyper local news site decided to uninvent itself after only nine months and laid off the talent. Now she’s moving on to the Huffington Post. But on her way out, Mandy shared strategies for creating a strong news brand via Facebook and Twitter, and how news organizations can facilitate strong audience interaction with social media.

Both pieces are found on Mandy’s highly readable blog, Zombie Journalism.

Advertisements

Written by mroberts8

04/01/2011 at 2:54 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: