Building a news brand with social media

Mandy Jenkins was a social media editor at TBD.com until the hyper local news site decided to uninvent itself after only nine months and laid off the talent. Now she’s moving on to the Huffington Post. But on her way out, Mandy shared strategies for creating a strong news brand via Facebook and Twitter, and how news organizations can facilitate strong audience interaction with social media.

Both pieces are found on Mandy’s highly readable blog, Zombie Journalism.