Skills for journalists in print and digital media

Evolution of news consumption

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The Pew Research Center has a new study out on how Americans consume news across multiple platforms. The study was developed by Pew’s Internet & American Life Project and Project for Excellence in Journalism.


  • 92% of Americans use multiple platforms to get their daily news
  • 46% get their news from four to six media platforms on a typical day; 7% get their news from a single media platform on a typical day
  • 33% of cell phone owners now access news on their cell phones
  • 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them

And we like to share. Among those who get news online, 75% get news forwarded through email or posts on social networking sites and 52% share links to news with others via those means.

Understanding the Participatory News Consumer contends that, “In this new multi-platform media environment, people’s relationship to news is becoming portable, personalized, and participatory. …To a great extent, people’s experience of news, especially on the internet, is becoming a shared social experience as people swap links in emails, post news stories on their social networking site feeds, highlight news stories in their Tweets, and haggle over the meaning of events in discussion threads.”


Written by mroberts8

03/08/2010 at 11:04 pm

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